Report Highlights

In 2008, MTK remained the focus of the mobile phone chip market. Along with the expansion of the MTK camp, competition situation of the mobile phone chip market are experience changes: Traditional mobile phone chip vendors are pulling out, Taiwanese and mainland vendors' position is rising, and market competition is extending from mobile phone platform to emerging application...

With regard to application structure, the rising integration of baseband chip is eroding the growth of the multimedia chip market. Enlarged storage capacity does not give a notable boost to the storage market. Under the current economic situation, high-end chips for smart phones fail to make significant contribution to the market. When multimedia becomes the most essential functionality for mobile phones, will GPS, mobile TV and mobile payment become the star in the mobile phone chip market?

In the face of changes and challenges of competition and market, we release the 2008-2009 Annual Report on China's Mobile Phone Chip Market, which helps vendors, investors and industry insiders grasp more accurately laws governing the market's development and comb the development track of application value.
* Full and accurate market description data: Based on the in-depth survey of the mobile phone industry, the report depicts the market from the angle of product structure, application structure and brand structure and demand structure, and identifies development direction.
* All-round and in-depth brand competition analysis: we sum up enterprises' successes and failures in the dimension of situation in market segments, competition strategies and SWOT analysis, and reviews the makings of leading players in the market.
* More scientific and complete forecasts: Through modeling regression and expert verification in major market segments, the report examines related links in the industry, and presents valuable trend analysis and quantitative forecast result.