Report Highlights

The year 2008 turned out to be an extraordinary year for China's consumer electronics industry. Due to natural disasters, the financial crisis and uncertainty in the global economy, market demand for consumer electronics showed slack growth, and China's consumer electronics industry also got into the phase of major slowdown. As a result, in 2008 demand for consumer IC plummeted in China. 2009 is a year full of expectations for China's consumer electronics industry: New-type flat-panel display technology is growing mature, industry chain for digital TV is improving, and the program of "home appliances to the countryside" is in full swing. People are waiting to see whether these can open new channels for China's consumer IC market.

In the competition, international giants from Europe, the United States and Japan are still in the dominant position. Nonetheless, with the entry of Taiwanese vendors that are good at cost control, slowdown of market demand growth, and rising production cost of chips, competition will intensify in China's consumer IC market.

In the face of changes and challenges of competition and market, we release 2008-2009 Annual Report on China's Consumer IC Market, which helps vendors, investors and industry insiders grasp more accurately laws governing the market development and comb the development track of application value.
* In-depth, full and accurate market research data: On the basis of deep research in the application of IC in key complete-system products, the report depicts changes in the market from the angle of product structure, application structure, brand structure and demand structure, and clearly identifies the development direction.
* All-round and in-depth brand competition analysis: we sum up enterprises' successes and failures in the dimension of situation in market segments, competitive strategies and SWOT analysis, and reviews the makings of leading players in the market. Based on its profound understanding of the IT market, we establish a CPM system (6 items and 31 sub-items) to review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers.
* More scientific and complete forecasts: Through modeling regression and expert verification in major market segments, the report examines related links in the industry, and presents valuable trend analysis and quantitative forecast result.