Report Highlights
In 2008, affected by overall economic environment, industry and family users' weak demands for purchasing printer products, the growth rate of China's printer market has sharp decline, thereinto, with the extrusion of MFP and laser printer, the sales volume of inkjet printer decreases by 8%. The global financial crisis has great influence to the market, which drags the market development in 2008H2.
In 2008, general consumables are still the highlight of China's consumables market. With the condition of users' intense capital and enterprises' unfavorable performance, general consumables' cost performance advantage becomes more prominent. The growth rate of the market is much higher than the growth rate of genuine consumables, which also drives the development of China's consumables market...
In the face of changes and challenges of competition and market, we release 2008-2009 Annual Report on China's OA and Consumables Market (General Report), which helps vendors, investors and industry insiders grasp more accurately laws governing the market's development and in combing the development track of application value:
* Deep and accurate market research data: On the basis of in-depth research of leading vendors' main product models, the report depicts changes in the market from the angle of product structure, price segments, regions and provinces, cities, vertical and parallel segments, and circulation channels.
* All-round and profound brand analysis: In addition to summing up enterprises' performance in the dimension of market segments, competitive strategy and SWOT analysis, we leverage its profound understanding of the IT market to establish a CPM matrix system consisting of 6 items and 31 sub-items, to review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers.
* Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, it conducts analysis of related industry links, to present valuable trend analysis and quantitative forecast result.
