Report Highlights
In 2008, based on its own irreplaceable function advantage and manufacturers' investment, MFP withstands market's rise and fall and keeps growth trend.
In 2008, the competition of major manufacturers in China's MFP market is heating up, brand differentiation is significant. Because of the price war between manufacturers, products' price and structure have large change, average price continues to decline, profit margins continue to decrease. Besides pay more attention to upgrade products, service modes and service experiences also become major manufacturers' highlights. Meanwhile, with the in-depth convergence of OA and IT channel, on the basis of their advantages in traditional channels, major manufacturers continue to improve their influence in new channels.
In the face of changes and challenges of competition and market, we release 2008-2009 Annual Report on China's MFP Market, which helps vendors, investors and industry insiders grasp more accurately laws governing the market's development and in combing the development track of application value:
* Deep and accurate market research data: On the basis of in-depth research of leading vendors' main product models, the report depicts changes in the market from the angle of product structure, price segments, regions and provinces, cities, vertical and parallel segments, and distribution channels.
* All-round and profound brand analysis: In addition to summing up enterprises' performance in the dimension of market segments, competitive strategy and SWOT analysis, we leverage its profound understanding of the IT market to establish a CPM matrix system consisting of 6 items and 31 sub-items, to review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers.
* Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, it conducts analysis of related industry links, to present valuable trend analysis and quantitative forecast result.
