Report Highlights
In 2008, China's projector market's growth slows down amid fierce competition. Average selling price kept falling, which can be ascribable to the development of new projector technology and cost control by vendors. In addition to the established projector vendors, reputable brands such as Lenovo, Mitsubishi, Acer and Samsung also have good performance in 2008, further intensifying market competition.
As for market competition, unique color matching technology of DLP projectors, dust prevention technology of education projectors, and short zoom technology of projectors become key words in this area. Dustproof, windproof and antitheft education projectors, portable business projector, and high-definition home projectors emerged. With the downsizing of sales channels, vendors re-forged partnership with channel distributors. The projector market gave people many surprises in 2008.
In the face of changes and challenges of competition and market, we release 2008-2009 Annual Report on China's Projector Market, which helps vendors, investors and industry insiders grasp more accurately laws governing the market's development and in combing the development track of application value:
* Deep and accurate market research data: On the basis of in-depth research of leading vendors' main product models, the report depicts changes in the market from the angle of product structure, price segments, regions and provinces, cities, vertical and parallel segments, and distribution channels.
* All-round and profound brand analysis: In addition to summing up enterprises' performance in the dimension of market segments, competitive strategy and SWOT analysis, we leverage its profound understanding of the IT market to establish a CPM matrix system consisting of 6 items and 31 sub-items, to review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers.
* Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, it conducts analysis of related industry links, to present valuable trend analysis and quantitative forecast result.
