Report Highlights

In 2008, China's consumer electronic industry keeps rapid growth momentum. As impetus of industry development, digital technology drives consumer electronic products' transformation from basic electronic products to high-end digital products, which promotes the convergence of consumer electronic products, communications and computer technologies, realizes the informatization of mutual recognition and resource shares, and brings new digital feelings to consumers. Product innovation and application expand are the impetus of consumer electronic industrial upgrade and industrial convergence. This change and trend bring a lot of opportunities and challenges for China's domestic and overseas consumer electronic enterprises and investment institutions.

Functions' convergence, lower price, channels' improvement, abundant products are the significant characteristics of China's consumer electronic market in 2008. With products' continuous convergence, more transparent prices and rational consumers, the competition between various brands is intensifying, therefore, profound upstanding and grasping target consumer groups' demands and establishing favorable brand image are the important factors of consumer electronic manufacturers' success.
* The report has in-depth analysis on powerful brand competitiveness's impetus, and sums up successful brands' modes and experiences from the angles of brand positioning, brand management and brand promotion.
* The report refines major brands' performances in 2008, sums up consumer electronic brands' failure and success from the angles of brand leadership, brand market power, brand loyalty force, brand innovation and brand vitality, and assesses successful elements.
* Recommendations to brand competitiveness improvement in the future: based on profound understanding on China's consumer electronic market, the report puts forward targeted and operable recommendations.