2008-2009 Annual Report on China's DTV Market
2009-4-16 16:25

Publisher:

Published:

April 2009

Format:

PDF

Price:

US$2400.00 Single User PDF

Pages:

Key Words:

China's DTV Market

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  • Show All
  • Executive Summary
  • Table of Contents

Report Highlights

In 2008, high definition and digital multimedia entertainment is widely accepted by consumers. Getting along with speeding up holistic switch of DTV in most cities around China and the popularization of flat-panel TV, fueled by improved industry environment and market environment, China's DTV market achieves rapid growth. As the market continues to grow, the upstream and downstream sectors are experiencing further reshuffling and convergence, and are seeking more development opportunities amid intense market competition.

In the face of changes and challenges of competition and market, we release 2008-2009 Annual Report on China's DTV Market, which helps vendors, investors and industry chain grasp more accurately the market's pulse and in combing the market's development track:

* In-depth, full and accurate market research data: On the basis of in-depth research in leading vendors' main products, the report depicts changes in the market from the angle of product structure, price brackets, regional structure and channels, and clearly identifies development trend.
* All-round and in-depth brand competition analysis: The report sums up enterprises' performance in the dimension of market segments and competitive strategies. Based on its deep understanding of the consumer electronics market, we establish a CPM system consisting of 6 items and 31 sub-items, to review the makings of success in the marketplace.
* Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, the report examines related links in the industry, and presents valuable trend analysis and quantitative forecast result.
* The report presents multidimensional analysis of the impetuses and factors affecting the market segment, and user requirements.


Table of Contents

Main Conclusions
Key Findings
I. Overview of the Global DTV Market in 2008
(I) Market Size & Growth
(II) Basic Characteristics
(III) Major Countries & Regions
1. Europe
2. USA
3. Asia-Pacific
II. Overview of China's DTV Market in 2008
(I) Market Size & Characteristics
1. Market Size & Growth, 2006-2008
2. Basic Characteristics
(II) Market Structure
1. Product Structure
2. Price Structure
3. Regional Structure
4. Channel Structure
(III) Brand Market Shares in 2008
1. Overall Shares
2. Price Structure
3. Regional Structure
III. Forecast of China's DTV Market, 2009-2011
(I) Market Size
1. Sales Volume
2. Sales Revenue
(II) Forecast of the Structure of China's DTV Market, 2009-2011
1. Product Structure
2. Price Structure
3. Regional Structure
4. Channel Structure
IV. Development Trend of China's DTV Market, 2009-2011
(I) Product Technology
(II) Price
(III) Channels
V. Study of Market Segments
(I) LCD TV Market
1. Competition Situation
2. Impetuses
3.Obstacles
(II) PDP TV Market
1. Competition Situation
2. Impetuses
3.Obstacles
VI. Competition Situation in China's DTV Market
(I) Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants & Substitute Products
(II) Leading Vendors' Competitive Strategies & SWOT Analysis
VII. User Requirements Study
(I) Brand Preference
(II) Product Functions
(III) Price Expectations
(IV) Sales Promotion
(V) Purchasing Channels
(VI) Service Experiences
VIII. Recommendations

List of Tables
Product Structure of China's DTV Market in China in 2008
Price Structure of China's DTV Market in 2008
Regional Structure of China's DTV Market in 2008
Brand Structure of China's DTV Market in 2008
Channel Structure of China's DTV Market in 2008
Brand Structure of China's LCD TV Market in 2008
Brand Structure of China's Plasma TV Market in 2008
CPM Analysis of China's DTV Market in 2008
...

List of Figures
Number & Growth of DTV Subscribers Worldwide, 2006-2008
Sales Volume & Growth of the Global DTV Market, 2006-2008
Average Price of the Global DTV Market, 2006-2008
Brand Competition in China's DTV Market in 2008
Sales Volume & Growth of China's DTV Market, 2006-2008
...


 

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