Report Highlights
Because people's life style has witnessed tremendous changes, outdoor activities are increasing, and people have less time to contact with traditional media, onboard mobile TV rapidly rises with its convergence with traditional media and outdoor media, which breaks the pattern of China's media market. Because of new operators' continuous emergence, new services' rapid promotion, network equipment's powerful support and terrestrial digital TV standard's issue, we see an onboard mobile TV market with rapid development...
In the face of changes and challenges of competition and market, we release 2008-2009 Annual Report on China's Onboard Mobile TV Market, which helps vendors, investors and industry chain grasp more accurately the market's pulse and in combing the market's development track:
* In-depth, full and accurate market research data: On the basis of in-depth research in leading vendors' main products, the report depicts changes in the market from the angle of product structure, regional structure, city structure, and clearly identifies development trend.
* All-round and in-depth brand competition analysis: In addition to summing up enterprises' performance in the dimension of market segments, competitive strategy and SWOT analysis, we leverage its profound understanding of the onboard mobile TV market to establish a CPM system consisting of 6 items and 31 sub-items, to review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers
* Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, the report examines related links in the industry, and presents valuable trend analysis and quantitative forecast result.
