Report Highlights
In 2008, the competition in China's PND market is heating up: there are about 300 brands in this market; shanzhai products run amuck in low-end market; besides price war, vendors have serious homogenization products and low market differentiation. With regard to national policy, small and medium sized automobiles with low consumption and environment protection will be supported and encouraged, which will bring opportunities for PND, which is low-end navigation solution; because of the promotions of mobile TV and GPRS, PND application will be upgraded to a new level.
How to improve core brand competitiveness, accelerate the brand differentiation and market convergence, present strength in the face of market opportunities will become the focus of major PND manufacturers. In 2008, most PND manufacturers suffer from more competitive market environment. Brand structure of PND market will keep changing in 2009.
In the face of changes and challenges of competition and market, we release 2008-2009 Annual Report on China's PND Market, which helps vendors, investors and industry insiders grasp more accurately laws governing the market's development and in combing the development track of application value:
* Deep and accurate market research data: On the basis of in-depth research of leading vendors' main product models, the report depicts changes in the market from the angle of product structure, price segments, regions and provinces, cities, and distribution channels.
* All-round and profound brand analysis: In addition to summing up enterprises' performance in the dimension of market segments, competitive strategy and SWOT analysis, we leverage its profound understanding of the IT market to establish a CPM matrix system consisting of 6 items and 31 sub-items, to review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers.
* Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, it conducts analysis of related industry links, to present valuable trend analysis and quantitative forecast result.
Table of Contents
Main Conclusions
Key Findings
I. Overview of the Global PND Market in 2008
(I) Market Size & Growth
1. Market Size & Growth in 2008
2. New Technology Application
(II) Basic Characteristics
(III) Major Countries & Regions
1. USA
2. Europe
3. Japan
4…
II. Overview of China's PND Market in 2008
(I) Market Size & Growth
1. Market Size & Growth, 2006-2008
2. Price Trend
(II)Basic Characteristics
(III)Market Structure Analysis
1. Product Structure
2. Price Brackets Structure
3. Provincial and municipal structure
4. Channel Structure
(IV) Analysis on Brand Market Shares
1. Overall Market Shares, 2007-2008
2. Price Brackets Shares in 2008
3. Regional Shares in 2008
III. Forecast on the Development of China's PND Market, 2009-2011
(I) Forecast on Market Size, 2009-2011
(II) Forecast on Market Structure, 2009-2011
1. Product Structure
2. Price Structure
3. Regional Structure
4. Channel Structure
IV. Analysis on Development Trend of China's PND Market, 2009-2011
(I) Product and Technology
(II) Price
(III) Channels
(IV) Service
V. Analysis on Major Factors Affecting the Market
(I) Favorable Factors
(II) Unfavorable Factors
VI. Analysis on Competition Situation in China's PND Market
(I) Overall Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants & Substitute Products
(II) Leading Vendors' Competitive Strategies & SWOT Analysis
1. Shinco
2….
VII. User Requirements Study
(I) Brand Preference
(II) Product Functions
(III) Price Expectations
(IV) Sales Promotion
(V) Purchasing Channels
(VI) Service Experiences
VIII. Recommendations
List of Tables
Size and Growth of China's PND Market, 2006-2008
Size of China's PND Market, Q1-Q4, 2008
Price Segment Distribution of China's PND Market in 2008
Sales Volume of China's PND Market Segments in 2008
Sales Volume of China's Regional PND Market Segments in 2008
...
List of Figures
Size and Growth of Global PND Market, 2006-2008
Size and Growth of American PND Market, 2006-2008
Size and Growth of Japanese PND Market, 2006-2008
Size and Growth of European PND Market, 2006-2008
Size and Growth of China's PND Market, 2006-2008
Sales Volume Quarterly Growth Rate of China's PND Market, Q1-Q4, 2008
Sales Revenue Quarterly Growth Rate of China's PND Market, Q1-Q4, 2008
...
