Report Highlights

In 2008, China's radio and TV's digitalization's comprehensive promotion and Olympic Games' HD TV's rediffusion drive the development of China's HD digital display industry; China greets full HD pageant, which drives the growth of demands for China's HD DVD players. Meanwhile, because of RMB appreciation, raw materials' price increase and export pressure's increase, the competition is heating up, SD DVD market tends to saturation, therefore, HD DVD becomes new profit points manufacturers pursuing in DVD industry chain.

At the beginning of 2008, with the failure of Toshiba's HD DVD and BD DVD in next generation HD DVD format contend, BD DVD plays more important role in international market, but BD DVD format couldn't occupy the whole China's market. In order to get rid of passive position, China's self-developed EVD, NVD and CBHD (Chinese version HD DVD), which has breakthrough in resolution and disc capacity. As two camps in China's HD DVD market, it is a persistent war of competing for the market's speaking right.

In the face of changes and challenges in competition and the industry, we release 2008-2009 Annual Report on China's DVD Player Market to help the vendors, investors and industry insiders grasp more accurately laws governing China's DVD player market development and tidying up the development track of application value.
* Deep and accurate market research data: On the basis of in-depth research of leading vendors' main product models, the report depicts changes in the market from the angle of product structure, price segments, regions and distribution channels.
* The report elaborates on leading brands' performance in 2008. It sums up enterprises' performance in the dimension of shares in market segments, competition situation and competitive strategies, and reviews the makings of leading players in the marketplace.
* Through mathematical model and the Delphi method, the report predicts the market's development trend for the next three years, and provides vendors and investment institutions with key decision basis.
* It probes users' requirements. It analyzes the development status of products that may substitute DVD players, and identifies changes in the industry, to provide support for brand vendors' quick response to the market.