Report Highlights
After several-year rapid growth, China's MP3 market enters latter stage. The number of brands and sales volume in MP3 market decrease sharply. On the other hand, MP4 market is experiencing an expansion period with increasing brands.
In 2008, China's MP3/MP4 fails to achieve expected performance due to global crisis and emerging substitute products such as mobile phone and PSP. Market demand for MP3 drops sharply and MP4 market doesn't appear rapid growth.
In the face of changes and challenges of competition and market, we release 2008-2009 Annual Report on China's MP3/MP4 Player Market, which helps vendors, investors and industry chain grasp more accurately the market's pulse and in combing the market segments' development track:
* In-depth, full and accurate market research data: On the basis of in-depth research in leading vendors' main products, the report depicts changes in the market from the angle of product structure, price brackets, regional structure and channels, and clearly identifies development trend.
* All-round and in-depth brand competition analysis: In addition to summing up enterprises' performance in the dimension of market segments, competitive strategy and SWOT analysis, we leverage its profound understanding of the consumer electronics market to establish a CPM system consisting of 6 items and 31 sub-items, to review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers
* Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, the report examines related links in the industry, and presents valuable trend analysis and quantitative forecast result.
* Moreover, the report presents multidimensional analysis of impetuses for the market segment, factors affecting their development, and users' requirements.
