Report Highlights

In 2008, major digital camera brands releases their new products in China, such as Sony, OLYMPUS, Canon and Samsung; thereinto, HD digital products account the majority of all new products. Panasonic firstly puts forward HD DC standard. HD means picture taste's improvement and image equipment technological progress. With price drop and consumption demands' further clarity, HD will become many consumer electronic products' essential elements. It can be predicated that China's digital camera will greet HD consumption era in the future. With regard to brand, market pattern will remain relatively stable. The gap between brands maintains stability. Japanese digital manufacturers maintain their advantage; Samsung is in adjustment period, so its performance needs to be proved. Kodak and GE products' main advantage is performance price ratio, because their disadvantage in after-sales services, they could have large growth in short time. China's domestic manufacturers face the most difficult situation: because of Japanese and South Korean products' price drop and their channels in small cities and rural areas, Aigo and BenQ will gradually lose performance price ratio and channel advantages, the market expectation are not optimistic.

In the face of changes and challenges of competition and market, we release 2008-2009 Annual Report on China's Digital Camera Market, which helps vendors, investors and industry chain grasp more accurately the market's pulse and in combing the development track of application value:
* Deep and accurate market research data: the report depicts changes in the market from the angle of product structure, price segments and distribution channels.
* The report refines major brands' performances in 2008, sums up enterprises' failure and success from the angles of competition pattern and strategies and comments market leading elements.
* Presenting in-depth quantitative forecast of the market, the report conducts modeling regression and expert verification for the overall market, and presents valuable trend analysis and quantitative forecast result.
* Multidimensional analysis on the whole market's impetus, development factors and users' demands