Report Summary
Research fields: laser printer, black-and-white laser printer, color laser printer
Vendors involved: HP, Samsung, Lenovo, Epson, Canon, Fujixerox, Lexmark, Brother, Konica-Minolta, etc.
Report Highlights
In 2007, China's laser printer market maintained fast growth, with sales volume topping 1.8 million sets. Price cuts and improved price performance are main impetuses for purchases. At present, the market is in the warring period. Except that HP has considerable edge in the laser printer market, the competition situation between other vendors is not very clear. With intense competition, there are plenty of uncertainties in China's laser printer market, providing significant growth space for various sides.
Price reduction, color laser and network are key words for laser printers. As users' business volume grows, middle and high-end products are gaining increased popularity, and low-end products face competitive challenges from business inkjet printers. Bundled sales are catching on, while direct sales become an approach of obtaining lasting competitive edge...
In the face of changes and challenges of competition and market, This Consulting releases 2007-2008 Annual Report on China's LBP Market which helps vendors, investors and industry insiders grasp more accurately the market's development and in combing the development track of application value:
& Deep and accurate market research data: On the basis of in-depth research of leading vendors' main product models, the report depicts changes in the market from the angle of product structure, price structure, regional structure, vertical structure, parallel structure, and distribution channels.
& All-round and profound brand analysis: In addition to summing up enterprises' performance in the dimension of market segments, competitive strategy and SWOT analysis, This Consulting leverages its profound understanding of the IT market to establish a CPM matrix system consisting of 6 items and 31 sub-items, to review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers.
& Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, it conducts analysis of related industry links, to present valuable trend analysis and quantitative forecast result.
Report Outline
I. Overview of the Global LBP Market in 2007
(I) Market Size & Growth
1. Market Size & Growth, 2006-2007
2. New Technology Application
(II) Basic Characteristics
(III) Major Countries & Regions
1. USA
2. Europe
3. Japan
4. Asia-Pacific
II. Overview of China's LBP Market in 2007
(I) Market Size & Growth
1. Market Size & Growth, 2005-2007
2. Price Trend
(II) Basic Characteristics
(III) Market Structure
1. Product Structure
2. Price Structure
3. Provincial Structure
4. City Level Structure
5. Vertical Structure
6. Parallel Structure
7. Channel Structure
(IV) Brand Market Shares
1. 2006-2007Overall Market Shares
2. Sales of Price Segments in 2007
3. Regional Market Shares in 2007
4. Vertical Market Shares in 2007
5. Parallel Market Shares in 2007
III. Forecast of China's LBP Market, 2008-2012
(I) Size Forecast
(II) Structure Forecast
1. Product Structure
2. Price Structure
3. Regional Structure
4. City Level Structure
5. Vertical Structure
6. Parallel Structure
7. Channel Structure
IV. Trend of China's LBP Market, 2008-2012
(I) Product Technology
(II) Price
(III) Channels
(IV) Service
V. Study of Market Segments
(I) Enterprise User Market
1. Competition Situation
2. Impetuses
3. Obstacles
(II) Government Market
1. Competition Situation
2. Impetuses
3. Obstacles
(III) Education Market
1. Competition Situation
2. Impetuses
3. Obstacles
VI. Competition Situation in China's LBP Market
(I) Overall Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants & Substitute Products
(II) Leading Vendors' Competition Strategies & SWOT Analysis
1. HP
2. ..
VII. User Requirements Study
(I) Brand Preference
(II) Product Functions
(III) Price Expectations
(IV) Sales Promotion
(V) Purchasing Channels
(VI) Service Experiences
VIII. Recommendations from This Consulting
List of Tables
Size of China's LBP Market, 2005-2007
Size of China's LBP Market, Q1-Q4 2007
Distribution of Price Brackets in China's LBP Products in 2007
Sales Volume in the Vertical Segments of China's LBP Market in 2007
Sales Volume in the Parallel Segments of China's LBP Market in 2007
Sales Volume in the Regional Segments of China's LBP Market in 2007
...
List of Figures
Changes in Color Composition in the Global LBP Market, 2006-2007
Sales of China's LBP Market, 2002-2007
Growth of China's LBP Market, 2002-2007
Changes in Sales of China's LBP Market, 2002-2007 (by Paper Size)
Changes in Sales of China's LBP Market, 2002-2007 (by Price Brackets)
Changes in Sales of China's LBP Market, 2002-2007 (by Colors)
Changes in Sales of China's LBP Market, 2002-2007 (by Print Speed)
...
