Report Summary
Research fields: LCD displays, OEM LCD display
Enterprises involved: Samsung, AOC, LG, ViewSonic, Great Wall, BenQ, Philips, etc.
Report Highlights
In 2007, there are changes in competition situation in China's LCD display market, in particular, members in the second-tier market. Average selling price (ASP) did not fall dramatically, because 19" LCD displays replaced 17" LCD displays to become the mainstream, and the price of panels rose in the second half of the year. Vendors started to compete for the high-end market and maintain rational profit margin, instead of cutting prices to increase sales volume.
With regard to market structure, dual-core and large screen become key words for LCD displays. As competition escalates, intensive channel management become a common topic for vendors and channel partners. Terminal capability becomes a crucial factor in competition.
In the face of changes and challenges in competition and the market, This Consulting releases 2007-2008 Annual Report on China's LCD Display Market, to help vendors, investors and industry insiders grasp more accurately laws governing the development of the market's development and in combing the development track of application value:
* Deep and accurate market research data: On the basis of in-depth research of leading vendors' main product models, the report depicts changes in the market from the angle of product structure, price segments, regions and provinces, cities, vertical and parallel segments, and distribution channels.
* All-round and profound market competition analysis: In addition to summing up enterprises' performance in the dimension of market segments, competition strategy and SWOT analysis, This Consulting leverages its profound understanding of the IT market to establish a CPM matrix system consisting of 6 items and 31 sub-items, to review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers.
* Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, it conducts correlation analysis with related industry links, to present valuable trend analysis and quantitative forecast result.
Report Outline
I. Overview of the Global LCD Display Market in 2007
(I) Market Size * Growth
1. Market Size * Growth in 2007
2. New Technology Application
(II) Basic Characteristics
(III) Major Countries * Regions
1. USA
2. Europe
3. Japan
4. Asia-Pacific
II. Overview of China's LCD Display Market in 2007
(I) Market Size * Growth
1. Market Size * Growth, 2005-2007
2. Price Trend
(II) Basic Characteristics
(III) Market Structure
1. Product Structure
2. Price Structure
3. Provincial Structure
4. City Level Structure
5. Vertical Structure
6. Parallel Structure
7. Channel Structure
(IV) Brand Market Shares
1. Overall Shares, 2006-2007
2. Price Segment Shares in 2007
3. Regional Shares in 2007
4. Vertical Shares in 2007
5. Parallel Shares in 2007
III. Forecast of China's LCD Display Market, 2008-2012
(I) Size Forecast
(II) Structure Forecast
1. Product Structure
2. Price Structure
3. Regional Structure
4. City Level Structure
5. Vertical Structure
6. Parallel Structure
7. Channel Structure
IV. Trend of China's LCD Display Market, 2008-2012
(I) Products * Technologies
(II) Price
(III) Channels
(IV) Services
V. Study of Market Segments
(I) Home Market
1. Competition Situation
2. Impetuses
3. Obstacles
(II) Business Market
1. Competition Situation
2. Impetuses
3. Obstacles
VI. Competition Situation in China's LCD Display Market
(I) Overall Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants * Substitute Products
(II) Leading Vendors' Competition Strategies * SWOT Analysis
1. Samsung
2. ...
VII. User Requirements Study
(I) Brand Preference
(II) Product Functions
(III) Price Expectations
(IV) Sales Promotion
(V) Purchasing Channels
(VI) Service Experiences
VIII. Recommendations from This Consulting
List of Tables
Size of China's LCD Display Market, 2005-2007
Size of China's LCD Display Market, Q1-Q4 2007
Distribution of the Price Segments of China's LCD Display Market in 2007
Sales Volume in the Vertical Segments of China's LCD Display Market in 2007
Sales Volume in the Parallel Segments of China's LCD Display Market in 2007
Sales Volume in the Regional Segments of China's LCD Display Market in 2007
...
List of Figures
Size of the Global LCD Display Market, 2005-2007
Growth of the America's LCD Display Market, 2005-2007
Growth of the Japan's LCD Display Market, 2005-2007
Growth of the Europe's LCD Display Market, 2005-2007
Growth of the Asia-Pacific LCD Display Market, 2005-2007
Size * Growth of China's LCD Display Market, 2005-2007
Growth of Sales Volume in China's LCD Display Market, Q1-Q4
...
