Report Highlights
In 2008, China's GPS after-mounted navigation map market was dominated by four vendors. The navigation e-map industry experienced rapid development and grew mature. As the navigation industry was heated up, domestic e-map vendors started to invest heavily in surveying, mapping and R&D. As a result, competition intensified in China's navigation e-map market.
In the face of changes and challenges of competition and market, we release the 2008-2009 Annual Report on China's GPS After-Mounted Navigation Map and Software Market, which helps vendors, investors and industry chain grasp more accurately the market's pulse and comb more deeply its development track:
* In-depth, full and accurate market research data: On the basis of deep research in leading vendors, the report depicts changes in the market from the angle of price brackets, regional structure and channels, and clearly identifies development trend.
* All-sided and in-depth brand competition analysis: In addition to summing up enterprises' performance in the dimension of overall market situation, competitive strategy and SWOT analysis, we leverage its profound understanding of the GPS navigation market to establish a CPM system consisting of 6 items and 31 sub-items, to review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers.
* Scientific and complete forecasts: Through modeling regression and expert verification in major market segments, the report examines related links in the industry, and presents valuable trend analysis and quantitative forecast result.
* The repot conducts multidimensional analysis of the impetuses for the market, factors affecting its development, and users' requirements.
Table of Contents
Main Conclusions
Key Findings
I. Overview of the Global GPS After-Mounted Navigation Map and Software Market in 2008
(I) Market Size & Characteristics
1. Market Size & Growth, 2005-2008
2. Basic Market Characteristics
(II) Analysis of Market Structure
1. Price Structure
2. Regional Structure
3. Channel Structure
(III) Brand Market Shares in 2008
1. Overall Shares in 2008
2. Regional Shares in 2008
II. Forecast of Development of China's GPS After-Mounted Navigation Map and Software Market, 2009-2011
(I) Forecast of Size of China's GPS After-Mounted Navigation Map and Software Market, 2009-2011
1. Forecast of Sales Volume
2. Forecast of Sales Revenue
(II) Forecast of Structure of China's GPS After-Mounted Navigation Map and Software Market, 2009-2011
1. Price Structure
2. Regional Structure
3. Channels Structure
III. Analysis of Development Trend of China's GPS After-Mounted Navigation Map and Software Market, 2009-2011
(I) Product and Technology
(II) Price
(III) Channels
(IV) Promotion
IV. Major Factors Affecting the Market
1. Impetuses
2. Obstacles
V. Analysis of Competition Situation in China's GPS After-Mounted Navigation Map and Software Market
(I) Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants
(II) Leading Vendors' Competitive Strategies & SWOT Analysis
1. Careland
2. NavInfo
3. RITU
4. Autotonavi
VI. Study of China's Leading GPS Navigation Map OEM Vendors
(I) Current Product Forms & Representative Vendors
(II) Distribution of Map Vendors of Main Products
VII. Study of User Requirements of China's GPS After-Mounted Navigation Map and Software Market
(I) Brand Preference
(II) Considerations
(III) Price Expectations
(IV) Purchasing Channels
(V) Information Acquisition
(VI) Service Experiences
VIII. Recommendations
List of Tables
Size & Growth Rate of China's GPS After-Mounted Navigation Map and Software Market, 2003-2008
Structure of China's GPS After-Mounted Navigation Map and Software Market in 2008 (by Price Brackets)
Channel Structure of China's GPS After-Mounted Navigation Map and Software Market in 2008 (by Sales Volume)
Regional Structure of China's GPS After-Mounted Navigation Map and Software Market in 2008 (by Sales Volume)
CPM Analysis for China's GPS After-Mounted Navigation Map and Software Market
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List of Figures
Sales Volume & Growth Rate of China's GPS After-Mounted Navigation Map and Software Market, Q1-Q4 2008
Sales Revenue & Growth Rate of China's GPS After-Mounted Navigation Map and Software Market, Q1-Q4 2008
Sales Volume & Growth Rate of China's GPS After-Mounted Navigation Map and Software Market, 2005-2008
Overall Competition Situation in the GPS After-Mounted Navigation Map and Software Market in 2008
Sales Volume & Growth Rate of China's GPS After-Mounted Navigation Map and Software Market, 2009-2011
Sales Volume & Growth Rate of the Regional Segments of China's GPS After-Mounted Navigation Map and Software Market, 2009-2011
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