Report Summary

Traditionally, North America and Europe have been the major markets for intimate apparel, accounting for more than two-third of the market.  In these markets, intimate apparel is a stable category with the fashion element playing a small role in driving consumption.  However, with economic growth in the South East Asian economies like India and China, the intimate apparels segment is being increasingly recognized as providing potential market opportunity.

Owing to the existence of several key companies and brands, the industry is also fragmented and highly competitive.  Most of the key companies in the sector operate a portfolio of intimate brands and apparel businesses beyond the intimate apparel category.

The report "Global Intimate Apparel Market: Trends & Opportunities" analyzes the worldwide market for intimate apparels - its growth across regions/countries, the factors that are driving growth in these regions and the major trends of apparel consumption - from the increasing demand for bust-sized bras to the preference for comfortable undergarments.

The report identifies purchasing patterns of intimate apparels in various geographical regions.  Also the report focuses on the competitive landscape in which global apparel makers like Victoria's Secret, Hanes Brands, Fruit of the Loom, Warnaco and American Eagle are adopting various strategies to get a share of the intimate apparel market.

Report Outline

Chapter 1    Global Intimate Apparel Market: An Overview

The major factor driving growth in the global intimate apparel market is the higher average sales growth rate compared to the growth rate in the apparel segment.

1.1    Market Definition
1.2    Market Size and Growth

Chapter 2    US Intimate Apparel Market

Increasing obesity, especially among Northern American women, is leading to an increase in demand for products aimed at the full-figured consumer segment.

2.1    Market Overview
2.2    Growth Drivers
2.3    Market Trends
2.4    Market Opportunities

Chapter 3    European Intimate Apparel Market

Europe constitutes the largest market for intimate apparel, and is therefore one of the focus areas for all major players in the lingerie market.

3.1    Market Overview
3.2    Market Trends
3.3    Market opportunities

Chapter 4    Asian Market

The major driver for the Asian intimate apparel business is the growth in the Chinese market

4.1    Market Overview
4.2    Market Trends
4.3    Market Opportunities

Chapter 5    Major Entry Barriers in the Intimate Apparel Business

Chapter 6    Competitive Landscape

6.1    Spotlight on major intimate apparel players
The struggle for leadership among the major players - Victoria¡¯s Secret, Aerie, Fruit of the Loom, Warnaco and Hanes Brands is generally based upon product quality, brand name recognition, price, selection, customer service and purchasing convenience.

6.2    Victoria¡¯s Secret (Limited Brands)
    6.2.1   Company Profile
    6.2.2  Major Brands
    6.2.3  Market Share
    6.2.4  Business Strategies

6.3    Aerie (American Eagle)
    6.3.1  Company Profile
    6.3.2  Business Strategies

6.4    Fruit of the Loom (Berkshire Hathaway)
    6.4.1  Company Profile
    6.4.2  Major Brands
    6.4.3  Business Strategies

6.5    Hanes Brands Inc.
    6.5.1  Company Profile
    6.5.2  Business Segments
    6.5.3  Major Brands
    6.5.4  Business Strategies

6.6    Warnaco Group
    6.6.1  Company Profile
    6.6.2  Major Brands
    6.6.3  Business Strategies

Chapter 7    Global Intimate Apparel Market Forecast

Tables

Table 1  Top Reasons for buying new lingerie in the US: Survey Findings
Table 2  Market Share and channels of distribution of major US intimate apparel makers
Table 3  Victoria¡¯s Secret¡¯s Lingerie product launches since 2002

Figures

Figure 1  Global Intimate Apparel Market Size, 2003-2006
Figure 2  Global Intimate Apparel Market Share by Country, 2006
Figure 3  Global Intimate Apparel Market Sales by Country, 2006
Figure 4  Global Intimate Apparel Market: Segment Contribution, 2006
Figure 5  US Intimate Apparel Market Size, 2002-2006
Figure 6  Break-down of underwear preferences: Survey Findings
Figure 7  European Intimate Apparel Market Sales by Country, 2006
Figure 8  Asian Intimate Apparel Market Size, 2005-2006
Figure 9  Victoria¡¯s Secret: Revenue contribution by segment, 2006
Figure 10  Hanes Brands: Revenue contribution by segment, 2006
Figure 11  Global Intimate Apparel Market Forecast, 2007-2009