Report Summary

 

IT application in rural areas is a process of utilizing information technology to promote economic and social development in rural areas.  It mainly includes IT application in industries, administration, consumer life and the management of social resources in rural areas.

 

With the growth of China national economy and the development of IT application in the society, expediting IT application and propelling economic restructuring in rural areas is of strategic significance to promoting productivity dramatically in the countryside, narrowing the digital divide and building a relatively prosperous society on all fronts.  Against the background of "building socialist new countryside", IT application has become an important task for pushing the development of agriculture and social progress in rural areas.  At the same time, to IT products and service providers, the enormous potential in the rural market and demand for information spell a rare development opportunity.  How to conduct product positioning and how to analyze market demand to better serve farmers and contribute to the development of socialist new countryside are questions faced by IT products and service providers.

 

Information technology plays a growing role in rural economic development and farmers lives.  In light of the present situation of IT application in rural areas in China, the report expounds the development model of IT application in rural areas, the benefits of IT application, demand for information in rural areas, IT products and service providers, pointing out problems that exist in the development of IT application in Chinese rural areas.  It forecasts the development trend, presents excellent summarization of experience for the development of IT application in rural areas, and provides basis for enterprises in product positioning, market positioning and forecasts.

 

Report Outline

 

Main Conclusions

Key Findings

 

Section 1    Overview of IT Application in Chinese Rural Areas

 

1.1    Definition of IT Application in Rural Area

    1.1.1  Connotation and Denotation of IT Application in Rural Areas

    1.1.2  What is IT Application in Rural Area About

    1.1.3  Development Stages of IT Application in Rural Areas

    1.1.4  Significance of IT Application in Rural Areas

1.2    Development Models for IT Application in China Rural Areas

    1.2.1  Promotion by the Government

    1.2.2  Promotion by Telecom Operators

    1.2.3  Promotion by Rural Public Organizations

    1.2.4  Promotion by Leading Enterprises in Rural Areas

1.3    Targets & Benefits of IT Application in Rural Areas

    1.3.1  Targets

    1.3.2  Economic Benefits

    1.3.3  Social Benefits

 

Section 2    Present Situation of IT Application in China Rural Areas

 

2.1    Telephone-for-Every-Village Project

    2.1.1  The Ministry of Information Industry and six telecom operators jointly promote IT application in rural areas

    2.1.2  Administrative villages with telephone networks take up 98.7% in the total

    2.1.3  The Telephone-for-Every-Village Project gradually extends to natural villages

    2.1.4  In the future, key efforts will be made to address telephone coverage in backward areas

2.2    Radio/TV-for-Every-Village Project

    2.2.1  All administrative villages where electric power is available are covered by radio/TV networks

    2.2.2  Natural villages with more than 50 households are basically covered by radio/TV networks

    2.2.3  The government gives primary impetus to the project

    2.2.4  Establishing permanently effective mechanism is a key task in improving the project in the future

2.3    Broadband-for-Every-Village Project

    2.3.1  Broadband coverage improves dramatically in rural areas

    2.3.2  Local governments and telecom companies jointly play a leading role

    2.3.3  Shandong province completed the project first by extending broadband access to all administrative villages

2.4    Development of Information Resources in Rural Areas

    2.4.1  There is a notable increase in the number of websites involving agriculture, the countryside & farmers

    2.4.2  Coverage rate of Information centers in rural areas rises remarkably

    2.4.3  Information staff grow quickly in rural areas

2.5    Penetration of IT Terminals in Rural Areas

    2.5.1  Ownership Rate of Color TV

    2.5.2  Ownership Rate of Fixed Telephones

    2.5.3  Ownership Rate of Mobile Phones

    2.5.4  Ownership Rate of Computers

 

Section 3    Key Players in the IT Application Market in Rural Areas

 

3.1    Market Demand for IT Application in Rural Areas

    3.1.1  Agricultural Production

    3.1.2  Countryside Management

    3.1.3  Farmers Lives

3.2    Market Levels for IT Application in Rural Areas

    3.2.1  State: Macro Level

    3.2.2  Province/Municipality: Middle Level

    3.2.3  County/Township: Micro Level

3.3    Analysis of the IT Services Market in Rural Areas

    3.3.1  China Telecom

    3.3.2  China Netcom

    3.3.3  China Mobile

    3.3.4  China Unicom

    3.3.5  China Railcom

    3.3.6  China Satcom

3.4    Analysis of the IT Product Market in Rural Areas

    3.4.1  Microsoft

    3.4.2  Intel

    3.4.3  Lenovo

    3.4.4  Motorola

 

Section 4    Structure of IT Application in China Rural Areas

 

4.1    Comparison of IT Application in Rural Areas in China Eastern, Central & Western Regions

    4.1.1  Comparison of Economic Environment

    4.1.2  Comparison of Farmers Consumption Capacity

    4.1.3  Comparison of the Penetration of Information Terminals

    4.1.4  Comparison of Information Service Platform

4.2    Development Models of IT Application in Rural Area in Developed Regions

    4.2.1  Development Models

    4.2.2  Stage

    4.2.3  Tasks

4.3    Development Models of IT Application in Rural Areas in Medium Regions

    4.3.1  Development Models

    4.3.2  Stage

    4.3.3  Tasks

4.4    Models of IT Application in Rural Areas in Backward Regions

    4.4.1  Development Models

    4.4.2  Stage

    4.4.3  Tasks

 

Section 5    Major Problems Facing IT Application in China Rural Areas

 

5.1    Low Degree of Market-Based Operation in the Rural Market

    5.1.1  Imperfect Investment Mechanism for IT Application in Rural Areas

    5.1.2  Unclear Investors for IT Application in Rural Areas

    5.1.3  Farmers Poor Affordability for Information Resources

5.2    Underdeveloped & Underutilized Information Resources

    5.2.1  Information resources are scattered, not effectively integrated

    5.2.2  Poor time-effectiveness cannot meet farmers demand

    5.2.3  IT application takes limited forms & effective promotion models are not formed yet

5.3    Imperfect IT Application Environment

    5.3.1  Incomplete Information Service System

    5.3.2  Shortage of IT Staff in Agriculture & Rural Areas

    5.3.3  Farmers Generally Low IT Literacy

5.4    Low IT Product Development & Service Level

    5.4.1  Unclear Product & Service Positioning

    5.4.2  Products & Services Not Meeting Demand in Rural Areas

    5.4.3  Lack of Effective Links between Product Vendors & Service Providers

 

Section 6    Experience in the Development of IT Application in Rural Areas & Recommendations

 

6.1    Summarization of Experience in the Development of IT Application in Rural Areas

6.2    Improve Organization & Management System for IT Application in Rural Areas

6.3    Integration of Information Resources & Development of Service Platform Are Key Tasks in the Future

 

Section 7    Development Trend of IT Application in Rural Areas

 

7.1    Integration & specialization are the overall trend of IT application in rural areas

7.2    IT application in rural areas requires the extensive participation by all sectors in the society

7.3    Feature websites are the development direction of IT application in rural areas

7.4    The next five years will be a crucial period for the development of IT application in China rural areas