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[关键词] 香港香水市场

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【报告名称】香港香水市场报告——至2009年
【出版日期】 2006年6月
【报告格式】 PDF
【报告价格】全英文版本原价：495美元现价：396美元

报告简介：

本报告涵盖了香港香水市场的所有关键信息和统计数据，包括综合的值量细分和市场份额。报告提供2004年全年的数据，并全面的分析预测到2009年。

报告研究范围：

涵盖三类香水：女士香水，男士香水，和男女混用香水。
提供市场价值，量，顾客期望和消费数据
包括按类别划分的公司和品牌占有率以及发售渠道的数据。
涵盖按地理位置和社会经济群体划分的市场价值细分。

报告亮点

香港香水市场在1999-2004年这段时期呈上升趋势，每年的平均增长率为3.45%。
2004年排名前三甲的分别是雅诗兰黛，夏奈尔和欧莱雅。

报告价值：

发掘影响香水市场的主流因素。
了解消费者的消费量和需求模式。
通过可靠的历史数据和五年的全面预测了解未来市场的发展方向。

报告目录：

CHAPTER 1 INTRODUCTION 15

What is this report about? 15
How to use this report 15
Definitions 15

CHAPTER 2 HONG KONG FRAGRANCES 18

2.1 Value 18
2.2 Volume 23
2.3 Market Share 26
2.4 Distribution 30
2.5 Expenditure & consumption per head 31

CHAPTER 3 HONG KONG FEMALE FRAGRANCES 34

3.1 Value 34
3.2 Volume 39
3.3 Market Share 42
3.4 Distribution 45
3.5 Expenditure & consumption per head 46
3.6 Consumer Graphics 49

CHAPTER 4 HONG KONG MALE FRAGRANCES 52

4.1 Value 52
4.2 Volume 57
4.3 Market Share 60
4.4 Distribution 63
4.5 Expenditure & consumption per head 64
4.6 Consumer Graphics 67

CHAPTER 5 HONG KONG UNISEX FRAGRANCES 70

5.1 Value 70
5.2 Volume 75
5.3 Market Share 78
5.4 Distribution 80
5.5 Expenditure & consumption per head 81
5.6 Consumer Graphics 84

CHAPTER 6 HONG KONG SOCIOECONOMIC PROFILE 87

6.1 Country Overview 87
6.2 Key Facts 88
6.3 Political Overview 90
6.4 Hong Kong Economic Overview 91

CHAPTER 7 HONG KONG MACROECONOMIC PROFILE 92

7.1 Macroeconomic Indicators 92

CHAPTER 8 RESEARCH METHODOLOGY 100

8.1 Methodology overview 100
8.2 Secondary research 101

8.3 Market modelling 102

Creating an initial data model 102
Revising the initial data model 102
Creating a final estimate 103
Creating demographic value splits 103

8.4 Primary research 103
8.5 Data finalisation 104
8.6 Ongoing research 104

CHAPTER 9 APPENDIX 105

9.1 Future readings 105
9.2 Research team 105
9.3 How to contact experts in your industry 105

List of Tables

Table 1:     Fragrances category definitions 16
Table 2:     Fragrances distribution channels 17
Table 3:     Hong Kong Fragrances value, 1999-2004 (HKD m, nominal prices) 18
Table 4:     Hong Kong Fragrances value forecast, 2004-2009 (HKD m, nominal prices) 18
Table 5:     Hong Kong Fragrances value, 1999-2004 (HKD m, 2004 prices) 20
Table 6:     Hong Kong Fragrances value forecast, 2004-2009 (HKD m, 2004 prices) 20
Table 7:     Hong Kong Fragrances value, 1999-2004 (US$ m nominal prices) 21
Table 8:     Hong Kong Fragrances value forecast, 2004-2009 (US$ m nominal prices) 21
Table 9:     Hong Kong Fragrances volume, 1999-2004 (Units m) 23
Table 10:   Hong Kong Fragrances volume forecast, 2004-2009 (Units m) 23
Table 11:   Hong Kong Fragrances brand share, by value, 2003-2004 (%) 26
Table 12:   Hong Kong Fragrances value, by brand, 2003-2004 (HKD m nominal prices) 27
Table 13:   Hong Kong Fragrances company share, by value, 2003-2004 (%) 28
Table 14:   Hong Kong Fragrances value, by company, 2003-2004 (HKD m nominal prices) 29
Table 15:   Hong Kong Fragrances off-trade distribution channels, by value, 2003-2004 (%) 30
Table 16:   Hong Kong Fragrances off-trade value, by distribution channel, 2003-2004 (HKD m nominal prices) 30
Table 17:   Hong Kong Fragrances expenditure per head, 1999-2004 (HKD, nominal prices) 31
Table 18:   Hong Kong Fragrances forecast expenditure per head, 2004-2009 (HKD, nominal prices) 31
Table 19:   Hong Kong Fragrances expenditure per head, 1999-2004 (US$ nominal prices) 32
Table 20:   Hong Kong Fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 32
Table 21:   Hong Kong Fragrances consumption per head, 1999-2004 (Units) 33
Table 22:   Hong Kong Fragrances forecast consumption per head, 2004-2009 (Units) 33
Table 23:   Hong Kong Female fragrances value, 1999-2004 (HKD m, nominal prices) 34
Table 24:   Hong Kong Female fragrances value forecast, 2004-2009 (HKD m, nominal prices) 34
Table 25:   Hong Kong Female fragrances value, 1999-2004 (HKD m, 2004 prices) 36
Table 26:   Hong Kong Female fragrances value forecast, 2004-2009 (HKD m, 2004 prices) 36
Table 27:   Hong Kong Female fragrances value, 1999-2004 (US$ m nominal prices) 37
Table 28:   Hong Kong Female fragrances value forecast, 2004-2009 (US$ m nominal prices) 37
Table 29:   Hong Kong Female fragrances volume, 1999-2004 (Units m) 39
Table 30:   Hong Kong Female fragrances volume forecast, 2004-2009 (Units m) 39
Table 31:   Hong Kong Female fragrances brand share, by value, 2003-2004 (%) 42
Table 32:   Hong Kong Female fragrances value, by brand, 2003-2004 (HKD m nominal prices) 43
Table 33:   Hong Kong Female fragrances company share, by value, 2003-2004 (%) 44
Table 34:   Hong Kong Female fragrances value, by company, 2003-2004 (HKD m nominal prices) 44
Table 35:   Hong Kong Female fragrances off-trade distribution channels, by value, 2003-2004 (%) 45
Table 36:   Hong Kong Female fragrances off-trade value, by distribution channel, 2003-2004 (HKD m nominal prices) 45
Table 37:   Hong Kong Female fragrances expenditure per head, 1999-2004 (HKD, nominal prices) 46
Table 38:   Hong Kong Female fragrances forecast expenditure per head, 2004-2009 (HKD, nominal prices) 46
Table 39:   Hong Kong Female fragrances expenditure per head, 1999-2004 (US$ nominal prices) 47
Table 40:   Hong Kong Female fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 47
Table 41:   Hong Kong Female fragrances consumption per head, 1999-2004 (Units) 48
Table 42:   Hong Kong Female fragrances forecast consumption per head, 2004-2009 (Units) 48
Table 43:   Hong Kong Female fragrances value, by age group, 2004 49
Table 44:   Hong Kong Female fragrances value, by income group, 2004 49
Table 45:   Hong Kong Female fragrances value, by gender, 2004 50
Table 46:   Hong Kong Female fragrances value, by marital status, 2004 50
Table 47:   Hong Kong Female fragrances value, by size of household, 2004 51
Table 48:   Hong Kong Female fragrances value, by urban/rural residence, 2004 51
Table 49:   Hong Kong Male fragrances value, 1999-2004 (HKD m, nominal prices) 52
Table 50:   Hong Kong Male fragrances value forecast, 2004-2009 (HKD m, nominal prices) 52
Table 51:   Hong Kong Male fragrances value, 1999-2004 (HKD m, 2004 prices) 54
Table 52:   Hong Kong Male fragrances value forecast, 2004-2009 (HKD m, 2004 prices) 54
Table 53:   Hong Kong Male fragrances value, 1999-2004 (US$ m nominal prices) 55
Table 54:   Hong Kong Male fragrances value forecast, 2004-2009 (US$ m nominal prices) 55
Table 55:   Hong Kong Male fragrances volume, 1999-2004 (Units m) 57
Table 56:   Hong Kong Male fragrances volume forecast, 2004-2009 (Units m) 57
Table 57:   Hong Kong Male fragrances brand share, by value, 2003-2004 (%) 60
Table 58:   Hong Kong Male fragrances value, by brand, 2003-2004 (HKD m nominal prices) 61
Table 59:   Hong Kong Male fragrances company share, by value, 2003-2004 (%) 62
Table 60:   Hong Kong Male fragrances value, by company, 2003-2004 (HKD m nominal prices) 62
Table 61:   Hong Kong Male fragrances off-trade distribution channels, by value, 2003-2004 (%) 63
Table 62:   Hong Kong Male fragrances off-trade value, by distribution channel, 2003-2004 (HKD m nominal price) 63
Table 63:   Hong Kong Male fragrances expenditure per head, 1999-2004 (HKD, nominal prices) 64
Table 64:   Hong Kong Male fragrances forecast expenditure per head, 2004-2009 (HKD, nominal prices) 64
Table 65:   Hong Kong Male fragrances expenditure per head, 1999-2004 (US$ nominal prices) 65
Table 66:   Hong Kong Male fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 65
Table 67:   Hong Kong Male fragrances consumption per head, 1999-2004 (Units) 66
Table 68:   Hong Kong Male fragrances forecast consumption per head, 2004-2009 (Units) 66
Table 69:   Hong Kong Male fragrances value, by age group, 2004 67
Table 70:   Hong Kong Male fragrances value, by income group, 2004 67
Table 71:   Hong Kong Male fragrances value, by gender, 2004 68
Table 72:   Hong Kong Male fragrances value, by marital status, 2004 68
Table 73:   Hong Kong Male fragrances value, by size of household, 2004 69
Table 74:   Hong Kong Male fragrances value, by urban/rural residence, 2004 69
Table 75:   Hong Kong Unisex fragrances value, 1999-2004 (HKD m, nominal prices) 70
Table 76:   Hong Kong Unisex fragrances value forecast, 2004-2009 (HKD m, nominal prices) 70
Table 77:   Hong Kong Unisex fragrances value, 1999-2004 (HKD m, 2004 prices) 72
Table 78:   Hong Kong Unisex fragrances value forecast, 2004-2009 (HKD m, 2004 prices) 72
Table 79:   Hong Kong Unisex fragrances value, 1999-2004 (US$ m nominal prices) 73
Table 80:   Hong Kong Unisex fragrances value forecast, 2004-2009 (US$ m nominal prices) 73
Table 81:   Hong Kong Unisex fragrances volume, 1999-2004 (Units m) 75
Table 82:   Hong Kong Unisex fragrances volume forecast, 2004-2009 (Units m) 75
Table 83:   Hong Kong Unisex fragrances brand share, by value, 2003-2004 (%) 78
Table 84:   Hong Kong Unisex fragrances value, by brand, 2003-2004 (HKD m nominal prices) 78
Table 85:   Hong Kong Unisex fragrances company share, by value, 2003-2004 (%) 79
Table 86:   Hong Kong Unisex fragrances value, by company, 2003-2004 (HKD m nominal prices) 79
Table 87:   Hong Kong Unisex fragrances off-trade distribution channels, by value, 2003-2004 (%) 80
Table 88:   Hong Kong Unisex fragrances off-trade value, by distribution channel, 2003-2004 (HKD m nominal price) 80
Table 89:   Hong Kong Unisex fragrances expenditure per head, 1999-2004 (HKD, nominal prices) 81
Table 90:   Hong Kong Unisex fragrances forecast expenditure per head, 2004-2009 (HKD, nominal prices) 81
Table 91:   Hong Kong Unisex fragrances expenditure per head, 1999-2004 (US$ nominal prices) 82
Table 92:   Hong Kong Unisex fragrances forecast expenditure per head, 2004-2009 (US$ nominal prices) 82
Table 93:   Hong Kong Unisex fragrances consumption per head, 1999-2004 (Units) 83
Table 94:   Hong Kong Unisex fragrances forecast consumption per head, 2004-2009 (Units) 83
Table 95:   Hong Kong Unisex fragrances value, by age group, 2004 84
Table 96:   Hong Kong Unisex fragrances value, by income group, 2004 84
Table 97:   Hong Kong Unisex fragrances value, by gender, 2004 85
Table 98:   Hong Kong Unisex fragrances value, by marital status, 2004 85
Table 99:   Hong Kong Unisex fragrances value, by size of household, 2004 86
Table 100: Hong Kong Unisex fragrances value, by urban/rural residence, 2004 86
Table 101: Hong Kong Key Facts 88
Table 102: Hong Kong population, by age group, 1999-2004 (millions) 92
Table 103: Hong Kong population forecast, by age group, 2004-2009 (millions) 93
Table 104: Hong Kong population, by gender, 1999-2004 (millions) 94
Table 105: Hong Kong population forecast, by gender, 2004-2009 (millions) 94
Table 106: Hong Kong real GDP, 1999-2004 (HKD bn, 2004 prices) 95
Table 107: Hong Kong real GDP forecast, 2004-2009 (HKD bn, 2004 prices) 95
Table 108: Hong Kong nominal GDP, 1999-2004 (HKD bn, nominal prices) 96
Table 109: Hong Kong nominal GDP forecast, 2004-2009 (HKD bn, nominal prices) 96
Table 110: Hong Kong real GDP, 1999-2004 (US$ bn, 2004 prices) 97
Table 111: Hong Kong real GDP forecast, 2004-2009 (US$ bn, 2004 prices) 97
Table 112: Hong Kong consumer price index, 1999-2004 (2000=100) 98
Table 113: Hong Kong consumer price index, 2004-2009 (2000=100) 98
Table 114: Hong Kong exchange rate, 1999-2004 99

List of Figures

Figure 1:   Hong Kong Fragrances value & value forecast, 1999-2009 (HKD m, nominal prices) 19
Figure 2:   Hong Kong Fragrances category growth comparison, by value, 1999-2009 22
Figure 3:   Hong Kong Fragrances volume & volume forecast, 1999-2009 (Units m) 24
Figure 4:   Hong Kong Fragrances category growth comparison, by volume, 1999-2009 25
Figure 5:   Hong Kong Female fragrances value & value forecast, 1999-2009 (HKD m, nominal prices) 35
Figure 6:   Hong Kong Female fragrances segment growth comparison, by value, 1999-2009 38
Figure 7:   Hong Kong Female fragrances volume & volume forecast, 1999-2009 (Units m) 40
Figure 8:   Hong Kong Female fragrances category growth comparison, by volume, 1999-2009 41
Figure 9:   Hong Kong Male fragrances value & value forecast, 1999-2009 (HKD m, nominal prices) 53
Figure 10: Hong Kong Male fragrances segment growth comparison, by value, 1999-2009 56
Figure 11: Hong Kong Male fragrances volume & volume forecast, 1999-2009 (Units m) 58
Figure 12: Hong Kong Male fragrances category growth comparison, by volume, 1999-2009 59
Figure 13: Hong Kong Unisex fragrances value & value forecast, 1999-2009 (HKD m, nominal prices) 71
Figure 14: Hong Kong Unisex fragrances segment growth comparison, by value, 1999-2009 74
Figure 15: Hong Kong Unisex fragrances volume & volume forecast, 1999-2009 (Units m) 76
Figure 16: Hong Kong Unisex fragrances category growth comparison, by volume, 1999-2009 77
Figure 17: Map of Hong Kong 89
Figure 18: Annual data review process 101